Other qualifications and relevant experience will be assessed on an individual basis. The course is developed to create closer links between design and industry and to widen the horizons of design management students, enabling them to make informed reference to the world beyond design - to users, the market, new technology, economics, politics, law and the global environment. The programme comprises core modules of theoretical and analytical subjects in areas such as innovation, creativity, teamworking and leadership.

The special features include analytical design exercises, multimedia educational material, research methods, case study, design audits, and international placements.

London Brunel International College

You will do a three phase programme:. Main topics include: a brief history of marketing and design management thinking; definitions of marketing and design management; relationship and synergies required between designers and marketeers; differences between consumer and industrial markets; consumer role and influence; buying behaviour; market segmentation techniques, targeting and positioning; definition, role and difference between products and services in a marketing context; pricing strategies; distribution methods; role of branding and promotion; classical and leading contemporary market research techniques; implication and challenges of international marketing; case studies.

Main topics include: a brief history of branding origins; case studies of classic brand campaigns; leading contemporary research in design and branding; relationship and influence of design, corporate image, corporate identity; brand communication, product or service development, brand naming, brand identity, strategy formulation; measuring effectiveness, brand valuation; economic and ethical issues, relationship to corporate strategy, marketing and advertising; managing the branding process; formulating future scenarios. Main topics include: futures forecasting; forecasting techniques; influences of global and national economy; organisational change issues; social and ethical issues, influence of technology, marketing and branding; innovation drivers; key design research findings.

These modules will provide a thought provoking and challenging underpinning to your subsequent specialist project in term two. This project will enable you to gain valuable practical experience and address real design and related challenges. You will be encouraged and taught how to use your personal creativity and problem solving skills to a high professional level.

Design Strategy and Innovation MA

Running concurrently will be the Design Futures seminar programme in which you will engage with university staff and eminent external visitors to debate contemporary issues and "cutting-edge" developments in design. In the third term you will prepare a dissertation in which you address one or more of the important issues identified during your project. Recent examples of dissertations by students taking this course include: Design organisation support for SMEs Creative team management Design strategy for intelligent homes With the help of your specialist tutor you will reflect on your process of learning and show how you will use your knowledge and skills to formulate strategies, plans and implementation recommendations for the effective use of design in organisations.

Part time study is spread over three years.

Course Specification

Former graduates now work in key positions in such prestigious organisations as BAA plc, Tesco, Daewoo and Herman Miller; also in leading design consultancies and education. The course prepares you for work in the design field or for other roles in the emergent creative economy. If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:. There are other courses listed from Brunel University London. A selection of these are displayed below:.

Sign up to StudyLink. Search for a course. About Design, Strategy and Innovation MA at Brunel University London The main aim of this unique international, multi-disciplinary course is to develop design managers and leaders as catalysts for strategic innovation and change. Course Content The programme comprises core modules of theoretical and analytical subjects in areas such as innovation, creativity, teamworking and leadership.

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Design Management and Marketing Main topics include: a brief history of marketing and design management thinking; definitions of marketing and design management; relationship and synergies required between designers and marketeers; differences between consumer and industrial markets; consumer role and influence; buying behaviour; market segmentation techniques, targeting and positioning; definition, role and difference between products and services in a marketing context; pricing strategies; distribution methods; role of branding and promotion; classical and leading contemporary market research techniques; implication and challenges of international marketing; case studies.

Branding Strategy Main topics include: a brief history of branding origins; case studies of classic brand campaigns; leading contemporary research in design and branding; relationship and influence of design, corporate image, corporate identity; brand communication, product or service development, brand naming, brand identity, strategy formulation; measuring effectiveness, brand valuation; economic and ethical issues, relationship to corporate strategy, marketing and advertising; managing the branding process; formulating future scenarios.

Design Futures Main topics include: futures forecasting; forecasting techniques; influences of global and national economy; organisational change issues; social and ethical issues, influence of technology, marketing and branding; innovation drivers; key design research findings. Phase Three In the third term you will prepare a dissertation in which you address one or more of the important issues identified during your project.

Enhancing knowledge exchange within your organisation

Courses you may be interested in at other institutions Below are some suggested courses at other providers that you may also be interested in:. Calculate Fees Apply Online. You will also have the opportunity to improve your academic English abilities. On successful completion of this course, you can progress to selected master's degrees at Brunel University.

Design Strategy and Innovation MA | Brunel University London

On successful completion of this course, you are guaranteed 1 entry to one of the following postgraduate programmes at Brunel University. Apply Online For This Course. We are independent education consultants based in Oxford, UK. We help international students who want to study abroad, but do not have the academic or English qualifications for direct entry to a university. Our services are paid for by the institutions we represent and are free to students. Cancel Search. Guaranteed progression to selected master's degrees at Brunel University.

A single CAS for the duration of your studies. That means you can study the entire programme on a single visa, with the right to work in the UK from day one. Perfect for students who want to study at Brunel University, but do not have the academic or English qualifications for direct entry. Study in a campus-based university on the outskirts of London, offering a safe, friendly and positive environment. Ready To Get Started?

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