Not travelling, your international teams will have more time to devote to one to one advisory chats with prospects or along with colleagues delivering Facebook Live events — able to reach even more people now geo-gating restrictions have been removed — to answer questions.

International Student Recruitment Priorities: Modeling Flexibility in Planning | IDP Connect

Harness all your resources — As well as your international recruitment team, there is an army of potential advocates you can get on board. Mobilise the alumni, overseas academics and overseas partners in this crisis, to spread the word and support recruitment activities. Brief them on how they can support their university and create new, shareable digital campaigns and content to help them extend the reach of your brand and specific courses. British embassies and consulates are still delivering the GREAT Britain campaign so consider how you might partner with them and provide brilliant stories and content for key markets.

Use your existing feeder network of international schools and colleges. Their careers service will be looking for opportunities for their students and may welcome offers of support, virtual events and new shareable content. Exploit new opportunities — Think local as well as global. Your university may be the ideal solution for young people in international secondary schools looking to stay in the UK.

And the same applies to overseas students currently on UG courses at British universities. With the UK economy in recession and people re-assessing their future careers, the demand for postgraduate courses will increase. Review your portfolio now and target these audiences with flexible programmes through new campaigns that really sell the benefits of career change. If you are nimble, develop innovative part-time provision or expand UG apprenticeship programmes.

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Not only will these help to balance the books, but they will extend the reach of your brand with a halo-effect for less popular courses. When everyone is challenged simply by homeworking, and the natural worry about safety, it is easy to forget the future. Evaluate and learn from what you are doing now so you can build it into your plans. Taking these steps can begin to eliminate or ease key hurdles international audiences must clear. Last month we talked about the importance of country-level planning.

N ow more than ever, US colleges need to be less reliant on any one , two , or three nations for the majority of their international students. F rom currency fluctuations , elimination of government scholarships, and global pandemic s, source countries of potential students can see dra matic reductions within a very short amount of time. Two approaches , when used in tandem , can hel p maintain a flexible, adaptive strategy to international student recruitment: c ategorizing markets primary, secondary, tertiary and differentiating tactics by market.

As we mentioned last month , there are a variety of resources that can help point you toward 1 the countries that are currently sending large amounts of students abroad, 2 those that have shown signs of strong growth, and 3 nations that have recently emerged onto the scene.

These trends can be a combination of institutional, national, and global level indicators. So, if you identify four to five primary markets, the bulk of your activities across various types of engagement should be directed to those countries. For example, if you travel, primary markets s hould be visited at least once a year, secondary perhaps every other year, tertiary once every two to three years. Likewise, if you exclusively re ly on armchair recruitment as all US colleges ar e at this time , do you target each country the sam e way? Do you have profiles, videos, live chats, or messaging delivered by current student s , parent s , faculty, or alumni from your primary markets designed for prospects in those countries?

H aving some not all of those tools available for students from secondary and tertiary markets, where possible , is recommended. Unprecedented events demand immediate action , that is, if you want to have a realistic chance of keeping the attention of your incoming class. Like we discussed in our article on the importance of digital marketing , having a diversified approach to reach your students where they are is mission-critical. We want to focus on how we can stand out.

Some constant challenges that come with virtual programming—including varying levels of internet connectivity and time zone differences—have not disappeared during the pandemic. What has changed, however, is the sheer volume of virtual events.

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While international admissions and enrollment is housed in different departments depending on the institution, it is crucial for staff to collaborate even more closely with their peers in other areas to maximize efforts. For example, since both domestic and international recruiting face many of the same issues, closer relations with traditional admissions can mean that international students have access to much of the same programming.

International Student Recruitment in Times of Global Crisis

And close relationships with student advisers and counselors in ISSS offices can amplify recruiting efforts. Cooperating with other departments such as housing and admissions ensures as much flexibility for prospective students as possible—especially beneficial in uncertain times. The broader shift toward making standardized tests optional reflects a similar strategy for domestic students. Faculty also play key roles in international student recruitment, as many institutions have made them a larger part of in-person recruiting events in recent years.

Virtual sessions showcase academic areas of study and provide insights into U. One hidden positive, Scholten says, is that the lack of travel during the fall provides international staff the time and presence to build these kinds of relationships. Collaboration can extend beyond campus. Big 10 universities recently partnered together for online recruitment activities, and third-party providers pivoted to offer college fairs and other multicampus activities online. Institutions across the country have played a critical role in advocacy efforts, including successful efforts to reverse the recent ICE directives and earlier immigration challenges.

Recruitment Markets

The YouAreWelcomeHere campaign, which began in at Temple University and has since drawn participation at more than institutions, represents another important example of advocacy and cross-campus collaboration in action. There is good news to be found in all the discouraging numbers surrounding international student mobility in the present moment.

According to the QS survey, only small percentages of prospective international students ultimately plan to study in a different country than the United States 9 percent or abandon studying abroad altogether 7 percent. Many U. However, as normalcy resumes, international officers say that many parts of international enrollment will not.

We need to reimagine for the longer term. Admissions and recruiting experts predict that many of the strategies detailed above—and in particular, the growing numbers and diversity of virtual programming offerings—will persist even after travel and in-person recruiting resume.

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Doing so can help open additional markets and provide access for students in countries too small for intentional recruiting efforts, Scholten says. At the same time, as institutions rebuild aggressive recruiting efforts with tight budgets, they will likely need to focus on areas with proven student demand, Thapalia says.

There needs to be greater reflection as we come out of this time…How [enrollment] will bounce back and from what markets is a very unpredictable thing right now. The other question is how institutions will look at the broader strategy of internationalization as they face ongoing structural challenges in the years to come. They can do so, she says, by participating in ongoing campus discussions about mission, vision, and strategic plans, as well as in deliberations about narrower areas of focus such as accreditation standards.

International office leaders will remain at the heart of this work, and as they work to keep students coming to their campuses, they can reinforce a simple message, according to Thostenson. As a record of the association and the field of international education, IE includes articles on a variety of topics, trends, and issues facing NAFSA members and their work.